GLOBAL MARKETING / MEDIA BUYING

International Media Buying Services

Match media placements and campaign planning to your audience, market and commercial priorities.

H-LAN / MEDIA STRATEGY
STRATEGY & SCOPE

Give Every Media Placement a Clear Role

Awareness, site visits and conversion are different objectives. We help define the job of each placement before selecting media, formats and campaign timing, so the plan can be reviewed against a clear brief.

Media Buying Deliverables

  • Audience and market planning

    Clarify target locations, audience needs, campaign objectives and the pages or actions that the media should support.

  • Publisher and newsletter placements

    Assess relevant media properties, available inventory, audience context, creative specifications and placement terms.

  • Display and CTV planning

    Consider display and connected TV formats where they fit the campaign. Confirm targeting options, creative requirements and reporting before booking.

  • Budget pacing and campaign review

    Coordinate the agreed schedule and media budget. Review available delivery and performance reports against the campaign’s stated objectives.

FROM BRIEF TO DELIVERY

Our Media Buying Process

Agree on objectives and responsibilities before execution. Define the reporting available for each channel and carry the learning into the next phase.

01 / Define Your Brief

Share your website, target markets, objectives, timeline and budget range.

02 / Plan and Deliver

Review the channel plan, content requirements, delivery schedule and responsibilities.

03 / Review and Refine

Track agreed work and review available performance data against the project goals.

FREQUENTLY ASKED QUESTIONS

Media Buying FAQs

Is media spend included in service pricing?

Media spend and service fees should be itemized in the project proposal. Third-party inventory costs and booking terms need confirmation before commitments are made.

Can you work with existing creative?

Yes, subject to the media owner’s specifications and usage rights. Any adaptation, production or additional assets should be included in the agreed scope.

How do you measure a placement?

Measures should match its role: delivered impressions, reach, referral activity or tracked conversions where available. Reporting capabilities vary by partner and format.

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