THE H-LAN JOURNALIdeas for your
Ideas for your
next market.
Practical perspectives on Google SEO, digital PR, creator partnerships and the decisions behind international growth.
IDEAS / CONTEXT / EXECUTION
LATEST THINKING
Notes from the work.
Useful questions, clear frameworks and practical ideas to bring into your next campaign.
A Better SEO Brief Starts With the Pages You Already Have
Turn a broad SEO request into a practical brief with priority pages, customer questions, target markets and a clear monthly review.
A Large Publisher List Is Only the Beginning
A practical approach to publisher screening, covering topic fit, audience location, editorial context and placement requirements.
Before You Book a Creator, Define the Content You Need
Plan creator partnerships around the audience, product demonstration, content format and delivery requirements before outreach.
LET’S BUILD YOUR NEXT CHAPTER
Start a Conversation ↗Your brand. A world of opportunity.
Let’s map the right next step for your market, product and stage of growth.